如今微信小程序的出現,已經很多餐廳享受到了它的紅利,如今很多餐廳都紛紛推出了餐飲小程序。那么餐飲小程序該怎么運營?
濟南商城開發人員為您講解。
Now, with the advent of WeChat applet, many restaurants have enjoyed its dividends, and now many restaurants have launched catering applet. How should the catering applet operate? Jinan Mall developers will explain to you.
1、使用微信自帶的流量,只需要在小程序里開通“附近的小程序”功能,然后每天躺著睡覺都能有流量了,“附近的小程序”可以帶來不錯的客流,而這部分客流因為剛好在配送范圍內,也是相當有可能轉換為顧客,新版的微信還對“附近的小程序”里的餐飲美食專門做了分類,預計未來客流會持續增長。
1. To use the traffic brought by WeChat, you only need to open the "nearby applet" function in the applet, and then you can have traffic every day when you lie down and sleep. The "nearby applet" can bring a good passenger flow, which is also likely to be converted into customers because it is just within the distribution range. The new version of WeChat also has a special classification of catering food in the "nearby applet", It is expected that the passenger flow will continue to grow in the future.
2、小程序有的流量入口,到飯點的時候把小程序發到小區的微信群里,這樣一個小區上百號人,就可以直接點單了。
2. There are traffic inlets for applets. When it comes to food, send the applets to the WeChat group of the community, so that hundreds of people in a community can directly order.
3、目前只有小程序才能實現的自動計算優惠活動,這種優惠活動與以往集贊的方式不同,不需要人工確認,省時省力,相當于自動開了一個宣傳機器。
3. At present, only applets can automatically calculate the promotional activities. This kind of promotional activities is different from the way of collecting likes in the past. It does not require manual confirmation, saves time and effort, and is equivalent to automatically opening a publicity machine.

4、傳統的方法,顧客來店鋪的時候,跟他講,已經有網上小程序店鋪了,微信小程序里就能打開,一說他們就明白了,雖然這種辦法費精力,但確實有效,因為來店里的客人很可能需要外賣服務。
4. In the traditional way, when customers come to the store, they tell them that there are already online applet stores, which can be opened in the WeChat applet. They understand that although this method costs energy, it is really effective, because customers coming to the store are likely to need takeout services.
5、在店里餐桌或者顯眼的地方把二維碼貼出來,也是一個宣傳曝光的機會,會給顧客一個深刻的印象,了解到你的店鋪已經開通了線上外賣的渠道。建議使用普通二維碼,因為目前很多人都不清楚小程序碼是什么。
5. Posting the QR code on the restaurant table or in a conspicuous place is also an opportunity for publicity and exposure, which will give customers a deep impression and understand that your store has opened an online delivery channel. It is recommended to use ordinary QR codes, because many people do not know what small program codes are.
6、朋友圈轉發二維碼,這個效果會很不錯,因為可以在二維碼內加入紅包功能,長按識別二維碼領紅包,建議在8點至9點發,因為這個時間段很多人睡前會刷朋友圈。
6. The QR code forwarded by the circle of friends will have a good effect, because the QR code can be added with the red envelope function. Press and hold the QR code to receive the red envelope. It is recommended to send it between 8 and 9 o'clock, because many people will brush the circle of friends before going to bed at this time.
小程序運營下來以后,時間一長,越來越多的顧客了解了,每天都有好些單子從小程序里出現。我們專門為餐飲商家量身定制開發微信小程序,提升企業形象與知名度,有效地進行營銷推廣。您有需要就來我們這里
http://m.qanho.com聯系咨詢吧!
After the operation of the applet, over a long period of time, more and more customers learned about it, and many lists appeared in the applet every day. We specially develop WeChat applets for catering merchants to enhance corporate image and popularity and effectively promote marketing. Come here if you need http://m.qanho.com Contact us!