之所以建設營銷型網站想必大都希望能通過互聯網的形式，為企業帶來更多的客戶吧，但是不少企業把網站做好后依舊絲毫不見效果。事實上，網站建設并不單單是網站做出來就行，還需要進行內容填充，設計，排版等等。那營銷型網站一般都是怎樣做的呢？下面濟南網站開發公司為您講解。

The reason for building a marketing website must be that most of them hope to bring more customers to enterprises through the form of the Internet, but many enterprises still have no effect after completing the website. In fact, website construction is not only about website construction, but also about content filling, design, layout, etc. How do marketing websites usually do? Next, Jinan Website Development Company will explain to you.

網站定位

Website positioning

每個企業在做營銷型網站前都需要定位好這個網站的目標，比如展現企業的形象，銷售哪些產品，獲得哪些客戶等等。這樣才能知道網站該使用哪些設計元素，該在哪里放什么內容。

Before making a marketing website, every enterprise needs to locate the goal of the website, such as displaying the image of the enterprise, selling which products, and obtaining which customers. In this way, we can know which design elements should be used and where to put what content.

受眾目標確定

Audience target determination

每個行業的目標群體都不一樣，所以我們在做好網站定位的時候也能明確知道自己是要吸引哪一類訪客來，這樣才能增加網站的轉化率，這樣企業才能有不斷的訂單。

The target groups of each industry are different, so we can clearly know what kind of visitors we want to attract when positioning the website, so as to increase the conversion rate of the website, so that enterprises can have continuous orders.

展現有價值的信息

Show valuable information

當用戶訪問我們的營銷型網站的時候，肯定是想要查閱他們想了解的信息，如果我們能及時把有價值的信息展現在他們面前，這樣網站跳出率就能大大降低了。

When users visit our marketing website, they must want to look up the information they want to know. If we can show valuable information to them in time, the website bounce rate will be greatly reduced.

能夠提供解決辦法

Can provide solutions

如果訪客在瀏覽營銷型網站的時候有疑問或者馬上詢問題，我們能夠給客戶解答并提供可解決辦法的話，這樣不僅能夠體現企業的時效性，還讓客戶覺得可靠。

If visitors have questions or ask questions immediately when browsing the marketing website, we can answer and provide solutions to customers, which not only reflects the timeliness of the enterprise, but also makes customers feel reliable.

給用戶承諾保障

Promise guarantee to users

消除用戶的顧慮,提供完善的后期服務，風險承諾，消除用戶的一切顧慮。

Eliminate users' concerns, provide perfect post-service, risk commitment, and eliminate all users' concerns.

增加網站的可信度

Increase the credibility of the website

把公司取得的資質榮譽，成功的案例，合作伙伴，媒體報道等等展現給用戶來增加用戶對我們的信任。

Show the company's qualifications and honors, successful cases, partners, media reports, etc. to users to increase their trust in us.

要有行動號召

There should be a call to action

引導客戶采取行動,在我們的營銷型網站的說服內容中一定要有行動號召的圖標，聯系方式，在線表單等表現形式來引導用戶來給我們取得聯系。

To guide customers to take action, the persuasive content of our marketing website must include the icon of call to action, contact information, online form and other forms to guide users to contact us.

以上就是為您分享的營銷型網站具備這7項便可召喚客戶了。如果對您有所幫助請關注我們http://m.qanho.com，為您提供優良的服務！

The above is a marketing website for you to share. With these 7 items, you can summon customers. If it helps you, please follow us http://m.qanho.com , to provide you with excellent service!